THE CHALLENGE

To create the identity, packaging, equity and advocacy for square (SQRE) craft beer company producing small batch ARTD liquid for the artisan consumer.

THE SOLUTION

The brief was simply to create a very modern look that isn’t subservient to the supermarket shelf or the mass consumer, more the minute connoisseur. With small scale production a firm fixture in the business plan, and something unlikely to change too much, it is great to truly have a client with an open mind. They are not looking for paid for ‘rankings’ or favourable listings, nor ‘insta-led’ posts and facebook promo’s, they just want to produce a beer that people will want to sit and enjoy once, twice then three times. The rest is beyond the marketeer.

THE DISCIPLINES

Brand

Strategy

Illustration

Packaging

THE CHALLENGE

Providing a 'whole care' service requires a joined up approach. A holistic centre and a domiciliary care service providing palliative and dementia support are (it would seem), worlds apart. A bold strap line creates a connecting 'hook' that applies to both sectors. Good health is not just a physical observation, it goes deeper than that. 

THE SOLUTION

Modern typeface and coherence in the visual communication gives a clinical, professional feel to the brand. The 'halo' is a simple reference and a positive brand identifier. The name and logo derives from Florence Nightingale or ‘Flo’. Three colours were chosen to represent the faculties of the business, Care, Train, Holistic.

Signage had to be elegant, simple and refined. Built to last, it signifies that Careflo is committed to the community.

THE DISCIPLINES

Brand

Naming

Strategy

Corporate Identity

Brand Guidelines

Iconography

Language

Website

Print

Mailing

THE CHALLENGE

Victoria chutneys & sauces came to us because they were finding the production costs and associated charges around pitches, stalls and supermarkets to be eating into their profits. As a result, the only way to survive was to pass on the cost to customers and this impacted sales. As part of a re-brand, we had to think about reducing the running costs of the business.

THE SOLUTION

Our approach to Victoria chutneys & sauces was straight forward. The owner really wanted a nostalgic look and feel to the product, encompassing heritage and an honesty of old processes. We were able to source labels that the client could laser print as they needed them meaning fewer overheads and therefore a better priced product. We mocked up vector glass jars to really help the concept pop. Product photography can often be quite disappointing so we created illustrations, including the content, instead.

THE DISCIPLINES

Brand

Corporate Identity

Strategy

Illustration

Packaging

THE CHALLENGE

Executive Peer Spaces (EPS) recognises the need for spaces where ideas, challenges and solutions can be discussed and resolved. World-wide, EPS needed to spread the message and we consulted with the team to better understand the directive and motive to find the right communicative solutions.

THE SOLUTION

The marque is phonetically simple. Two brackets encompass the message (whatever that may be). We derived 3 core brand areas Beerspace®, Spherespace® and Steerspace®, helping to structure and communicate the offers. Using Eventbrite™ as the integrated carrier platform, we developed the website to feed into third party services so that maintenance is kept to a minimum.

THE DISCIPLINES

Brand

Strategy

Corporate Identity

Brand Guidelines

Iconography

Language

Website

Print

THE CHALLENGE

Heavenly is a brand that is going places. Described as THE chocolate substitute, the product tick many ethical and ecological boxes yet melts, tastes and is loved like chocolate. Asked to look at the FMCG aspect of the brand, we needed to develop a solution to the Heavenly Minis® collection of 6 flavours.

THE SOLUTION

Due to the product credentials, it was important to have an ethical packaging solution. We looked at many options but at this time, compostable technologies are neither cost effective and more importantly, do not protect the product from latent environmental effects. We adapted the current larger bar designs to the snack sized product.

THE DISCIPLINES

Brand

Packaging

THE CHALLENGE

Fir Farm wanted to brand their products having sold into various white label marketplaces for a number of years. The client is working towards soil association accreditation and so there’s a need to develop and deliver a proper long term solution.

THE SOLUTION

Working with a compostable packaging supplier, we’re able to provide a range of tray and wrap products that add brand value and equity to the story of high welfare, responsible farming in the U.K. Using cuts of meat helps illustrate and educate us into the origin of supply. QR codes link the meat to the animal via a dynamic website so we might see the history of welfare of each animal on the farm.

THE DISCIPLINES

Brand

Iconography

Strategy

Illustration

Packaging

THE CHALLENGE

Brands can take time to establish in markets, something that Boha owners recognise. They are working towards a digital space where artists can show and sell their work. Boha are predominantly glass led sales at present however, we were asked to re-brand Boha to incorporate development into other aspects of UK furnishings and artists, future-proofing this innovative brand.

THE SOLUTION

 The quality of the product was the most important thing to convey and so creating a digital exhibition space that draws the eye to the work was a key part of strategic thinking. A modern monogram, black and white and the sparing use of bold, primary colours makes the Boha brand authoritative and professional, giving room to the stars of the show, the products. We hope to develop the brand, product range and reach.

THE DISCIPLINES

Brand

Corporate Identity

Brand Guidelines

Iconography

Strategy

Illustration

Language

THE CHALLENGE

A delicate blend of the landscape and the weather gives Roka wine its distinctive flavours. Added to this, it's handmade by artisans at source. Bottled and refined as soon as possible. It's why they have been recommended by the McKennas Guides "Best in Ireland 2017". "Best Fine Wine Importers 2015" - Sunday Business Post. Best “Fine Wines, Mature and Library Vintages 2015” - Sunday Business Post. We were instructed to re-brand the wines to portray these qualities.

THE SOLUTION

The design comes from the term 'Roka' or handmade. The marque stems from the area in Slovenia where the wine is produced. With its bastion hillside villages and steep inclines. The hand, like searching an OS map. We suggested that the makers individually numbered the bottles to carry the handmade quality to the shelves of importers. Iconography helps describe the processes and integrity of the wine and its production.

THE DISCIPLINES

Brand

Corporate Identity

Iconography

Strategy

Illustration

Packaging

THE CHALLENGE

Hope is a small hold farm in Gloucestershire. Recognising that many young families don't always have the time or space to explore horticulture and natural space at home, the owners expressed the need for a space that people could explore, learn from and enjoy as their own.

THE SOLUTION

We worked with the owners to deliver a 5 year plan to achieve maximum potential. An area dedicated to short stay camping, wheelchair appropriate pathing and easy way-finding around the site have all been considered for implementation over the coming years. We also created language, definition and strap-lines. Not wanting to come across as a farm was important. The site offers so much more than this with the owners talking about organic and natural small food production, not arable and large scale farming.

THE DISCIPLINES

Brand

Strategy

Corporate Identity

Brand Guidelines

Iconography

Language

Website

Illustration

Wayfinding

THE CHALLENGE

Naming a business is a critical strategic decision. A great name future proofs brands and sets you on the right path. When the client presented the proposed company name, we knew that it was visually barren and felt a bolder solution could be found…Wifire was born. Experts in temporary off grid wi-fi systems, we helped with brand strategy, identifying market position and future proofing the service offering.

THE SOLUTION

With Wi-fi in the brand name and the power of the word itself, a memorable marque projects the business activity well. We developed a number of print and digital assets to help hard launch the brand. At prevamp©, we love the use of stamps. Nothing quite has the same presence and adaptability and we use them where we can. Visit the site here

THE DISCIPLINES

Brand

Naming

Strategy

Corporate Identity

Brand Guidelines

Iconography

Language

Website

Print

Mailing

THE CHALLENGE

A personal project (and one that many designers undertake), creating a unique type form. Originally conceived in 1999, the prevamp© logo was just that, it had never had a full typeface treatment,until 2019., a full 20 years on.

THE SOLUTION

The original concept was simply to create a very modern typeface, something that would stand the test of time. It has been one of those projects that has been on my mind for years and as type design has improved, so it became a necessity to create the company typeface. I hope to increase the typeface with different weights, extended ligatures and emoji’s/bats.

I use the typeface in prospective pitches, playbooks and presentations to help explain and express brand, how it can harmonise visually and help create a sense of discipline and worth.

THE DISCIPLINES

Design

Illustration

Typeface

THE CHALLENGE

How do you present financial services as modern, progressive and simple to understand in a market where financial companies are generally quite old, stuffy, stayed and boring? When Pedro came to us looking for a new identity, we rose to the challenge. He asked for nothing except that it had to demonstrate his personality, his passion and his heritage.

THE SOLUTION

We chose a lotus flowering because the visual significance ticked all of these boxes. A well considered marque can do that, it just makes sense. Simple guidelines are a great way of visualising basic rules and principles when it comes to applying brand. We provide basic electronic tool kits for our clients as well as a minimum 6 page corporate identity guide so that the right logo is used for the right purpose at the right time. Important assets should always be represented correctly. Rules governing sizing, colour and font families help communicate ethos, ethics and heritage for years, helping to build a strong brand. 

THE DISCIPLINES

Brand

Corporate Identity

Brand Guidelines

Stationery

THE CHALLENGE

We were instructed to develop the online environment of Cosmo Derma. Having not changed the website in a number of years, the client was apprehensive about a new style however, a dynamic site offers smooth transition from desktop to smartphone. Most of us now access the web through our phones so it was important to reflect the brand well in this environment.

THE SOLUTION

A clinical approach underpins brand equity and gives confidence in look, feel and experience. We provided photography and clean digital design as well as a simple marque that communicates the brands clean style. Visit the site here

THE DISCIPLINES

Brand

Corporate Identity

Strategy

Website

THE CHALLENGE

Inspired Exteriors create beautifully landscaped outdoor spaces. The client wanted to define the brand as a lifestyle choice over a professional building service. More interested in emotions over ability to build something. Rick wants to harness the outdoors as a legitimate space to enjoy.

THE SOLUTION

We developed a corporate marque that reflects cobble stones and hard landscaping. We also provided some concept ideas for a 'lifestyle' oriented website. Van livery was simple but effective. We visualised strategy and a brand equity that puts people in the picture, in the space rather than having it explained to them. We advised the creation of spaces at local garden centres and suppliers of materials and also a pop-up shop for consultancy and client meetings.

THE DISCIPLINES

Brand

Corporate Identity

Strategy

Web

Livery

THE CHALLENGE

The client wanted a very clear visual identity that communicates the business activity. Refresh is about helping people through their own minds. Making sense of extrovert and introvert perspective.

THE SOLUTION

Great stationery tells a story. Printing techniques can often create the impact that a graphic or typeset cannot. The purpose here was to reflect the graphics like a mirror so that we could all see ourselves in the cards.

THE DISCIPLINES

Brand

Corporate Identity

Iconography

Strategy

Stationery

THE CHALLENGE

Based in County Mayo. on the North West coast of Ireland, Mr Cabot insists on the finest locally sourced ingredients from the 'Wild Atlantic Way'. When approached to look at the brand, packaging and merchandising, our brief was to show individuality and presence on the shelf.

THE SOLUTION

The challenge came in delivering strong presence on such a small pot. The ‘real estate’ is very limited and so creating a coherent look and feel whilst delivering the key information was our focus. We were able to deliver a +60% take up of products. Red is now developing further products for us to package.

THE DISCIPLINES

Brand

Corporate Identity

Strategy

Illustration

Packaging

THE CHALLENGE

Crooked End Farm provide organic food from a Soil Association approved farm in Ruardean, Gloucestershire. With links to the surrounding Forest of Dean and local traditional markets, we were asked to brand, package and present their unique offer to the public.

With 'organic' naturally driving ethos, it has been embraced in the design process and implemented as a USP across the brand.

THE SOLUTION

The logo depicts traditional over modern farming methods, bio-degradable packaging made from corn has been sourced, the cherrywood signage, reflects the 'organic' approach. A natural look and feel is enhanced through the marriage of wood cut style illustrations and quirky typeface. Font selection is key to a successful brand. How people 'feel' about brands will help drive advocacy and equity.

THE DISCIPLINES

Brand

Corporate Identity

Brand Guidelines

Iconography

Strategy

Pack design

Illustration

Way-finding

Livery

Print

Advertising

THE CHALLENGE

Stellar are party people through and through, making phosphorous based products such as sparklers, party poppers and candles Looking to extend market reach and share potential, freshening up the brand was a great place to start. Working with fellow designer Andy Paterson-Jones, we were set a brief that included creating a new name and approach to the market through self-promotion over white label goods.

THE SOLUTION

We chose a strong typeface, able to deliver a lifestyle brand in isolation. Slightly feminine with animation in the ligatures. There are a great deal of extension ligature options within each character. Applying iconography can be a great way of simplifying a message. We designed 4 icons that focus the user on 4 core principles and an 8 metre x 4 metre exhibition space and produced a 60 second animation that played on a loop.

THE DISCIPLINES

Brand

Corporate Identity

Brand Guidelines

Iconography

Strategy

Exhibition

THE CHALLENGE

Eureka are an independent jewellers specialising in gemstone and silver. Located in the world heritage centre of Bath, we were instructed to deliver a brand from external signage to bags and a website. The challenge came in convincing the council that we had good intention and wanted to improve the look of the area through a bold approach.

THE SOLUTION

We developed a range of packaging with individual boxes for jewellery presented in high end foil-block bags and homeware items that are individually wrapped and presented in screen printed brown paper bags. 

THE DISCIPLINES

Concept

Brand

Corporate Identity

Illustration

Packaging

THE CHALLENGE

Rencol are component manufacturers. We often look at the historic communications and collateral of a business to see where they are and where they have come from. In this case, communications, sales brochures, leaflets and web assets were disjointed with no brand value. We saw that the company was photographing products as and when required and this often meant that parameters differed in every photograph. Some dark, some light, some close up and some wide angled, most with different coloured backdrops.

THE SOLUTION

We challenged ourselves and the directors to consider high quality vector illustrations. Over 140 technically accurate components were illustrated for marketing and promotion. The images have an honest quality over a CAD render. Supplied as digital vector illustrations to retain quality and blends regardless of output image size.

THE DISCIPLINES

Strategy

Illustration

THE CHALLENGE

Kelley Aldridge is a master embroiderer, employed for many years as the chief restorer at Hampton Court, by request. Involved in the restoration of medieval tapestries from the queen's private collection. Having spent a decade teaching one-to-one and through a network of classes she has created quite a following - a voice in her field.

THE SOLUTION

We developed the brand, brand guidelines, web, packaging, illustration and course development hoping to reduce Kelley's physical presence and using online facilities to catch a wider audience.

THE DISCIPLINES 

Brand

Corporate Identity

Iconography

Strategy

Illustration

Packaging

THE CHALLENGE

SSS Gears make clutches and gear components for infrastructure power grids, marine applications and other major civil facilities. Their patented mechanical technology has to date not been superseded, with a 'fit and forget' mentality, their clutches are confidently sold around the world. We were asked to find a solution to an exhibition problem that was effecting their budget year on year. Stand hire prices are going up all the time and exhibiting at 2 major power events biannually, they were reliant on organisers at each event to set up a basic system. Renting modules was considered dead money and a longer term solution had to be found.

THE SOLUTION

We consulted to provide an aluminium modular system with printed fabric panels that stretch to form a rigid wall. The fabric panels were washable and cheap to reproduce with alternative marketing messages. With over a 12 year lifespan, SSS Gears are already finding that they are saving money and the brief has been fulfilled.

THE DISCIPLINES

Brand

Strategy

Consultancy

Illustration

Exhibition

THE CHALLENGE

Holy Trinity is a youth church that helps young people overcome challenges in their lives. It is a meeting place creating confident and aspiring young people for the future. We were asked to brand and communicate the important work being undertaken.

THE SOLUTION

Inspiration for creating the identity came from the stained glass windows, providing a strong metaphor. Broken, disjointed and yet together, continuous and as a whole beautiful. The theme developed across illustrations and other collateral.

THE DISCIPLINES

Brand

Strategy

Corporate Identity

Iconography

Illustration

Language

Photography

Print

THE CHALLENGE

How do you develop a campaign strategy that follows the very strict guidelines of major motor manufacturer’s such as Aston Martin, Porsche and Maserati. We were tasked with finding a solution to bring quality looking after-sale products to the showroom environment without taking anything away from the showroom appeal.

THE SOLUTION

Working with H.R.Owen we helped deliver point -of-sale and point-of-purchase display stands for 40 dealerships. The POP displays were made of 3mm steel, powder coated and shaped to reflect the cars in the showrooms. Designed to last 10 years at the very least. The POP stands can hold various themed DL points of sale. We designed and had produced 3 types of POS with special silver ink and spot varnish, reflecting the quality of the brand.

THE DISCIPLINES

Point-of-purchase design

Point-of-sale design

Print