What are the benefits to better product design? Why bother potentially spending more for something you know will change over time, get all beat up, price changes and so on. Well, we take a different view. Menus are a case and point. Often getting damaged or soaked in beer or worse! Paper edges on a printed menu will always soak up liquids, unless fully encapsulated (a cheap look), however, this neat menu design allows full protection. It's robust and information is easily replaced in the wallet style of the menu. In practice, these menus actually saved the client money because it was cheaper to print the sleeves and the menus lasted for a considerable time. Menus are important in the make up of restaurant brand identity. They should show the image you are creating, be tangible, right there in the customers hands, feeling and seeing the quality.